Here’s to the Crazy Ones

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

Those words launched Apple’s “Think Different” campaign in 1997 – The beginning of the end of an amazing adventure… The adventure of a Man which leaves it mark on every single modern day adult across the world.

October, 5, we lost a Legend.

Steve Jobs, the creative thinker in the black turtleneck sweater who co-founded Apple in a Silicon Valley garage, built it into the world’s leading technology business and led a mobile-computing disruption with trendy product such as the iPhone, died. He was 56.

Steve Jobs turned the humanity on its head during his existence and his death will leave a massive gap in the world of technology that may never be filled. The huge success of Apple is due to his capacity to anticipate the future of consumer technology and meet this future halfway, but also his incredible marketing ability.

When I saw that Steve Job’s passing, I was deeply saddened. He left us too early at the young age of 56. Who knows what unbelievable innovations he would have come up if he would have had the chance to live another 20 -25 years? As we say “Only the good die young”.

He is and will be a kind of “muse” in my professional but also personal life, and I will refer to his work and principles in this Blog.

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